Additionally, waterfall charts can be used in marketing and sales to demonstrate the contribution of different factors to the overall success or failure of a campaign. They can also be used to compare two different scenarios or to highlight the impact of specific events or factors on a particular value. Waterfall charts are commonly used in business and finance to illustrate changes in a value over time, such as profit and loss statements, cash flow statements, and budget analyses. An example of an income statement shown as a bridge chart in PowerPoint with Zebra BI for Office Uses of waterfall charts Some people connect the lines between the contributions to make the chart look like a bridge (giving it the name bridge chart - see the example), while others leave them floating. Note: Other fun names for waterfall charts include Mario chart and flying bricks chart, because individual chart elements resemble an old arcade game. The chart is called a waterfall because the columns flow from one category to another, resembling a cascading waterfall. It shows the cumulative effect of values over a series of categories. ![]() ![]() ![]() A waterfall chart is a type of data visualization that displays how positive and negative values contribute to a final result.
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